The gift box was originally used for expensive gifts. According to the manufacturers, a gift is more elegantly packed in a gift box than in wrapping paper. They even claim that a gift box is more meaningful for a gift and that it will increase the gift’s value. Gift boxes are bought to increase the value of a gift. In addition to the fact that a gift box is more elegant than wrapping paper, a gift box offers strength and protection to a gift. Gift boxes are almost always reused and are therefore more sustainable than wrapping paper.